How often should a café post each week?
Three to five posts a week, with at least two short videos, plus a few stories every day. A steady rhythm you can keep beats posting daily with nothing to say.
Why rhythm matters more than volume
People follow a café for the feeling of the place: the food, the people and the little moments. Posting every day burns out your team and quickly turns into repeated photos of the same dish. A fixed weekly rhythm keeps you visible, gives every post a job, and is easy to plan a month ahead.
A simple weekly rhythm
- Early week: a short video of your hero dish or drink being made. Close-ups, steam, the pour, the plating.
- Midweek: behind the counter. The barista, the chef, the first batch of the morning. People like to know who makes their food.
- Before the weekend: what's new or special this weekend. A seasonal item, a combo or an event.
- Weekend: a customer moment. A busy table, a birthday, a regular's usual order (always ask first).
- Every day: two or three quick stories. Today's special, the queue, the weather, a poll on tomorrow's flavour.
What makes a café post work
- Show the food in the first second. Lead with the best frame, not your logo.
- Film in daylight near a window. Good light does more than any filter.
- Keep the same look: your colours, your cups, your corner of the café.
- End with one simple next step: visit today, order on chat, book a table.
When to post
Post when people are deciding where to eat: late morning before lunch, and early evening before dinner. Your account insights show when your own followers are most active, so check them after a month and adjust.
How to know it's working
Likes are nice, but look at the numbers that bring people in: saves, shares, profile visits, map direction requests, calls and chat orders. If those grow month on month, your rhythm is working, even if likes stay flat.
Tell us about your brand and we'll suggest one clear plan.
