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← All insights Websites · 4 min read

What every small business website needs

Short answer

A clear first line that says what you do, an easy way to contact you on every page, your services, proof that you are good, your location and hours, a short FAQ, and pages that load fast on a phone. Everything else is a bonus.

The must-have pages

  • Home: who you are, what you do and who it's for, in the first screen.
  • Services or products: one clear section or page for each, in plain words.
  • Work or reviews: photos, case studies and what customers say.
  • About: the people behind the business. Faces build trust.
  • Contact: phone, chat, email, address, map and hours.
  • FAQ: the questions you answer on the phone every week.

The buttons that bring enquiries

  • A call or chat button that stays visible on mobile.
  • One main action per page: book, order, enquire or visit.
  • A short form that actually reaches you, with only the fields you need.

The details people notice

  • Fast pages on a phone. Most visitors arrive on mobile, and slow pages lose them.
  • Real photos instead of stock images wherever possible.
  • Your brand colours and fonts, used the same way on every page.
  • Up-to-date hours, offers and contact details.

Built to be found

Give every page its own title and description, write headings in the words customers use, add structured data, and link your website to your business listings. That is how search engines and AI assistants find and recommend you.

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